Rediff takes on Orkut and Youtube

Rediff India's 5th ranked site according to alexa has launched a new sharing and social networking  platform called iShare where we can share videos,photos,music as well as create a profile and interact with each other .In other words rediff has planned to take on Google's two wildly popular sites in India Orkut india's 2nd rank website and Youtube ranked 7th in India.Rediff has been criticized in the past for being slow moving despite being a site which is older than google  which has allowed many India centric websites to create niches and became more successful than Rediff itself an example being Shaadi.com. Now rediff seems to have woken up and this India centric  sharing is meant to capture basically viewership from Youtube .It is also trying to expand the market for internet by tying up with Zee Tv's Saa Ree Ga Maa the popular talent hunt show to allow people to upload videos via rediff ishare.This means that india's online video battle is going to hot up and means that Rajshri,IndiaFm Broadband and Nautanki should tie up their belts