Webdunia Brand building efforts

For the uninitiated Webdunia is one of the pioneers in Hindi language portal in India and has grown to nine language portals, now after being around for a while and acting as content providers to bigger networks like yahoo they have realized the value of brand building and so they have launched their new campaign.Now knowing that Internet is frequented by mostly English speaking Indians they have segmented the market and decided to target those Indians who are more comfortable in Indian languages like Hindi even though they know English well. This campaign has been launched on Aaj Tak which is a good idea if you are looking at core Hindi speaking audience which looks out for mostly news. The company says that it will invest around $ 6-7 million in brand building over the next three years here is the advertisement of Webdunia