Cool Viral Marketing: SimplyMarry

Riding on the premise that young people today look for a 'metro-minded' match, SimplyMarry.com -- the matrimonial site of Times Business Solutions has launched a new ad campaign. With the campaign, the matrimonial site is focusing on the young people residing in metros who are looking for a life partner.
As part of the campaign is this wonderful new viral Fire and ice with a nice song behind it which is also available for download and whether you are in love or out of love... This one is for you
The campaign is targeted at the youth in the top 10 metro cities in India. Simply Marry says, "It's not just about staying in a metro city, we are targeting youth having metropolitan mindsets and aspirations"hence the new positioning of being a "metro-monial site" They are spending Rs 6-7 crore on the whole campaign lets see if it works for them. (via agencyfaqs)