This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Internet in India is quite complex unlike US and with major centers of usage being internet cafes and even mobile phones. Comscore's int...
Satya Paul a fashion designer in India has come up with this unique piece the Google saree but to avoid any trademark issue with Google he h...
GroupM, the media buying arm WPP Group Plc has released a comprehensive report on Indian media market and paints a very rosy picture for Ind...
I came across this interesting piece in Forbes which talks about that common confusion between Word of Mouth Marketing and Viral marketing. ...
Parle has launched it’s new campaign for Monaco with the tagline “Parle Monaco. Life namkeen banaiiye”. Humour always works well and if you ...
Nokia's new ad in India tells the story set in a nameless indian city in the future, where a moghul-omaniac is so captivated by his phon...
MTV has taken a unique approach to keep the buzz around its hugely popular show Roadies alive until it returns for its next season. MTV has...
Economic Times ' Brand Equity has published the list of India's Most Trusted Brands Survey findings. The survey was conducted nation...
Apple is releasing the latest version of the popular Iphone with support for 3G networks.The features include thinner edges, full plastic ba...
Mint reports on how Campaign talked to marketing and branding experts to shortlist 18 brands that have stood the test of time, and are perc...
Amul a brand of Gujarat Cooperative Milk Marketing Federation Ltd is one the few Indian brands to go to second life to take advantage of the...
Pepsi has used a complete 360 degree marketing approach for youngistaan and the latest of the spectrum is mobile marketing. Afaqs is reporti...
Tom Fishburne has on his blog created lots of cartoons which generally revolve on theme of workplace and marketing here are couple of them w...