India's most trusted Brands 2008

Economic Times' Brand Equity has published the list of India's Most Trusted Brands Survey findings. The survey was conducted nationwide across 12 cities, involving over 8,000 respondents across socio-economic class, age and income groups. Nokia is the winner mostly due to the fact that with nearly 60% market share Nokia is riding on the explosive telecom growth in India.
The top ten brands are

1. Nokia
2. Colgate
3. Tata Salt
4. Pepsodent
5. Ponds
6. Lux
7. Britannia
8. Dettol
9. Lifebuoy
10. Vicks

The current results must have been a disappointment for Colgate which topped the list for the past 4 years. I find the list of top 10 service brands more debatable considering that likes of BSNL are not really known for great service.
The top ten service brands are

1. LIC
2. Airtel
3. State Bank of India
4. Reliance Mobile
5. BSNL
6. Tata Indicom
7. Indian Oil
8. Hutch/Vodafone
9. ICICI Bank
10. Bank of India