IDEASMARKIT

Mumbai Terror Attack (Updated)

Update: If you are looking for your relatives Check the official list of 345 people injured or dead at Mumbai hel p Mumbai my city has bee...

Competitive Intelligence Tools for Web

Competitive Intelligence is the action of gathering, analyzing, and applying information about products, domain constituents, customers, and...

Deloitte's Wierd Viral Ad for Recruiting

Deloitte the prestigious auditing and consulting firm and one of the more coveted firms at B schools recently launched a wierd viral ad prom...

10 ways Digital can help survive Recession

There is no getting away bad times are upon us and the recession is a reality and so in these times check out this interesting presentation ...

Comscore Social Networking Report

Just after the synovate research on social networking in India . Comscore has released a report showing some statistics about percent reach...

Research: Synovate on Social Networking and Internet in India

In one of the rare surveys on India's internet space leading market research firm Synovate have done a study commissioned by Business To...

Future of Search: Google Launches Searches by voice on iphone

Google has been experimenting in a big way to increase its reach on mobile and in an effort to do that they have been experimenting with voi...

Research: Blog Content Influence Purchase Decisions

According to JupiterResearch latest study blog readers are strongly influenced by blog content when it comes to purchase decisions across ...

Youtube Sponsored Videos another form of Adwords

YouTube started displaying advertisements inside selected partner videos a year and a half ago and moved to include selected videos in AdSen...

MTV Youth Icon Nominees: An Amazing collection of innovators

While MTV over the years has been nominating sportstars or celebrities as youth icons for the first time it has decided to do something mean...

The Art of User research

Google is famous for their simple and intuitive User Interface but underlying this interface is a huge amount of research done on their user...

Tata Tea's Rural Marketing Initiative in U.P

Businessworld points out this week about Tata Tea's unique rural marketing initiative "Gaon Chalo" in U.P which drove Tata Tea...

Make A Difference Another Praiseworthy Effort

While traveling this week I managed to get a copy of the Booker Winning White Tiger from the Airport now this is a novel which brutally expl...

Nokia targets Rural market and low cost Internet as part of India strategy

Nokia will unveil for India next year an Internet-browser enabled handset priced at around Rs. 2,500 as part of a strategy to sell low-price...

Research: Repeat visitors more likely to click Online Ads

Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to a study by iPerceptions ...

Tata Sky Plus Aamir Khan Gul Panag Ad

After a successful and humorous Tata Sky introduction campaign Aamir is back in yet another Tata Sky plus ad which also features Gul Panag....

Research: Word of Mouth and Online reviews most important in purchase decisions

Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily. Wh...