Deloitte's Wierd Viral Ad for Recruiting

Deloitte the prestigious auditing and consulting firm and one of the more coveted firms at B schools recently launched a wierd viral ad promoting their theme borntoconsult. This is their  viral video aimed at top B schools in the US

The video follows several job candidates, all young, all head of the class at top-ranked universities, through their interviews at Deloitte. The catch is that the interviews are conducted by a twelve-year-old boy who grills the candidates with such demanding questions as, “How many ping pong balls can you fit in a 747?”.  Well what message they are trying to portray is difficult for me to figure out to me it seems that they are cheapening their brand value. For me it seems that they are just trying to get their video to be viral and generate sum clickthrus to their microsite and in which case it has been reasonable hit since it garnered nearly 130k views. So what it is just a shockadvert for publicity or has Deloitte cheapened itself by such ads do drop in your comments ( Link via Businesspundit)