Wipro the Indian IT major has turned to viral marketing to market itself and has decided to use youtube for marketing itself. Wipro has upl...
Comscore in its report tells that nearly 60.3% of the Indian internet users are using any of social networks. Ashish kashyap CEO of ibibo li...
Akshay Kumar is the brand ambassador for Thums Up and the image that the brand has always portrayed is a drink for the action oriented macho...
Apple Mac ads are fun to watch even though they might not be aired in India and so here is one more gem enjoy the video
During a slowdown, luxury is the first segment to take a hit and it is expected that luxury brands will take a dip of 10 to 15 per cent.Thi...
Aamir Khan's Ghazini is slowly becoming a casestudy in how to create a buzz around a movie and it is said that 30% or 15 crore of the 50...
This recession has badly hit all Internet players in India including google and so they are trying to built some PR about the success of onl...
Facebook one of world's largest network and the second largest in India has released some statistics about its growth and engagement it ...
Indian Small and Medium enterprises (SMEs) are growing and adding more business partners nationally and internationally. As per an Access Ma...
Emarketeer has released its set of end of year predictions for 2009 about online advertising and internet in general with some of them being...
Twitter the microblogging social site and a early adopter favourite has become very integral part of social media strategy for many US compa...
Among the long list of overoptimistic internet projections here is one more would you believe 80 million users by 2010 that seems to be late...
Compaq has created a new microsite called Letsgetgoin and is using its brand ambassador, film actor Shah Rukh Khan, to talk to its target ...
For a sector that saw a 20 per cent growth in the heady two years before the financial meltdown recession and painful advertising cuts has h...
Wall Street Journal has this wonderful article on social media marketing and makes some good points.For marketers, Web 2.0 offers a remarkab...
In a classic gureilla marketing move Aamir Khan has ambushed Yashraj films and Shahrukh khan's movie Rab Ne Bana Di jodi as reported by ...
Though the economy continues to experience instability, one thing is certain: As the population continues to grow, so does the baby care mar...
HP Labs has done a research on twitter the popular microblogging platform which has been quite successful in attracting the early adopter cr...
Microsoft PR team mailed me at midnight to break their new holistic campaign titled Windows. Life Without Walls.This is an effort to promot...
ZenithOptimedia has reduced its forecast for ad-spend growth in 2009 from 4% to 0.2% as the fallout from the financial crisis has spread thr...
Future Group has made a decision to create brands in the FMCG, consumer durables and apparel spaces. Future Group chairman Kishore Biyani ha...
Most people spend a small amount of time doing things like checking email, reading news or searching for some information on the net which m...
Tata tea has really taken cause based marketing and corporate social responsibility to another level with Jaago re campaign and is really tr...
Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away t...
Bharti has released a new ad campaign which highlights the achievements of Indians and ties it with Bharti and is really an inspirational ad...
In the latest ad for Pepsico's Kurkure Desi beats the theme is desi and so Kareena Kapoor enacts the story of cindrella in a typical de...
Microsoft's PR team mailed me to announce the launch of a new contest called Winwithsearch designed to promote live search's new fea...
Take a look at this wonderful presentation on Google's overall strategy and the reasonsfor its success given by French Consulting firm F...
With experts pointing out that rural India will comparatively remain safe from recession and marketeers should target them lets take a look ...
According to a story in Livemint due to ongoing credit crisis and recession the advertising budgets have been cut drastically and growth rat...
IBM has just released its 3rd list of " Next Five in Five " a list of innovations that have the potential to change the way peop...
Ebay India has released a new report containing some interesting insights about Indian ecommerce market. India's top five eCommerce hubs...