Twitter Earns a million dollar in revenue for Dell

Twitter the microblogging social site and a early adopter favourite has become very integral part of social media strategy for many US companies because of the kind of demographics it has with itself. Twitter has been criticized as a fad and not having a business model as well as not being able to attract mainstream users but now Internet news reports how twitter has earned a million dollar in revenue for Dell

 

Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company's Home Outlet Store. They can click over to purchase the product or forward the information to others.Dell started experimenting with Twitter in March of 2007 after the South by Southwest conference, an annual tech/music festival in Austin, Texas. Conference attendees could keep tabs on each other via a stream of Twitter messages on 60-inch plasma screens set up in the conference hallways. There are now 65 Twitter groups on Dell.com, with 2,475 followers for the Dell Home Outlet Store.

Twitter attracts only the most tech savvy and early adopter crowds which likes feeds and searches nets for offers so these kinds of strategies works very well on Twitter meanwhile this is being pointed out as one of the ways to monetize the service have premium accounts for brands lets see how this plays out. 

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