IDEASMARKIT

Email Marketing: A primer

There are a large number of people who equate email marketing to spam and thus many smaller companies restrain themselves from using it but ...

Microsoft India, Synovate SmartPhone Survey:Indians are Voyeurs

Microsoft commissioned a Mobility Survey in APAC in conjunction with Synovate to gauge people’s perceptions, attitudes about smart phones an...

Online Ad Networks in India

An advertising network or Ad network, put simply, aggregates online advertising inventory from a variety of sites and provide a single solu...

Trends in Indian Print Advertising during slowdown

This is an economic downturn and there is a sharp drop in marketing and advertising budgets of various companies but this slowdown has caus...

Failure: The Secret to Success Honda Inspirational Ad

In this interesting ad Honda’s belief in the importance of never being afraid to try something new is explored with stories held together wi...

Comscore:India World's 7th Largest Internet Market grows 11.2% from May to Dec 2008

Comscore has reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors ...

Ads: Kareena,Saif for Airtel Hello tunes

All Telcos are focusing on Mobile VAS services and Airtel being the market leader also has the added responsibility of expanding the overall...

Research: Key factors in a Mobile Phone Buying Decision in india

DI points to a survey undertaken across major cities in India to determine the key factor considered by consumers before buying a mobile han...

Recession leads to increased spending on Digital Advertising in India

As recession starts hitting Indian companies hard and the marketing budgets go down they are starting to look at Online as a medium for cost...

Web2.0 a Internet Buzzword that Marketeers are tired of Hearing

The Marketing Executives Networking Group (MENG) a exclusive group of Marketing Vice Presidents having a minimum base salary of at least $16...

Ads:Cadburys Bournville, Interesting Positioning Strategy

A very interesting and offbeat ad for Cadburys Bournville the dark chocolates but done completely in English and in a British style and with...

Amazing Internet Stats and Trends

Future Buzz has picked 49 amazing Stats about Internet and social media about Google, Youtube, Wikipedia, Facebook, Blogging and others h...

Google and the changing facets of Online advertising

The Times Bits blog has some interesting nuggets of info about Google In a regulatory filing with the Securities and Exchange Commission, G...

Synovate Best Ad of 2008

Synovate and Mint have published their best ads of 2008 list and the top ad in terms of awareness and brand recall is the cadbury perk ad em...

Emarketeer: 7 predictions for 2009 Online will ride out the storm

Emarketeer is a great source for tracking the online medium with its research and tools and so when its CEO releases its predictions for 20...

Google Product Ideas another attempt at crowdsourcing

Google has copied the famous Dell Ideastorm method of using crowdsourcing or may also be called the use of social media to develop new ide...

Rise of Debit Cards Spending in India

Times of india in its report talks about the remarkable rise of debit card spending which is increasing at a rate way more than credit card...

BJP kicks off its Digital Marketing Campaigns

This being election year there are going to be big spends from poltical parties on advertising and it seems that digital media will also get...

Research: Music most downloaded/streamed item in India

Afaqs reports that Nielsen, the marketing research firm, has released the findings of an online survey on multimedia consumption and owners...

Presentation: Web Technology Trends 2009

Its a day for trends and here we have one more this one is very interesting presentation from readwriteweb which points out that in today...

Best of 2008:Most Popular posts of 2008

Hi and a happy New year to everyone 2008 marked my first full year in blogging and here is a collection of my five post popular posts of 200...

Technology Trends in 2009

While everyone has been coming out with their predictions for technolgies in 2009 the major theme has been common the rise of the websurfing...