Comscore: Social Networking in India Rises by 51% in 2008

Comscore has released Social networking stats for India as measured by them in 2008 and have found that 19 million Indians visited social networking sites which is a 51% increase from 12 million Indians who visited these sites last year .The overall rate of growth of Indian Internet users was found to be 22% in 2008 by Comscore.In the social networks category Orkut and Facebook expectedly lead the pack but the biggest issue is the dramatic fall of Ibibo which seems to have fallen from nearly 2 million visitors to nearly 1 million over the year.Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category. Facebook.com captured the #2 position with 4 million visitors, up 150 percent versus year ago.Other Interesting stats from their release are

• 60.3% of the total Indian Internet audience visited Social networking sites.
  
• A typical Social networking visitor spends 110.4 minutes on the site.
  
• A visitor usually makes 10.4 visits per month to a social network.
  

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