Nokia India Bets Big on Messaging For Everyone

Nokia has decided to bet big on Nokia Messaging, a single application which will let users access all their messages, all their inboxes from one place.Nokia Messaging will centralise all of one’s inboxes so that you need to go to a single place to access all your messages. Through this application Nokia is embarking upon a need to provide the first experience of email to the vast number of users who have not been touched by email phenomenon in India as this interesting article in HBL reports

The Three Consumer Groups

1. The market for messaging can be seen from three consumer groups. The first group comprises enterprise customers, who already use servers such as Microsoft’s Exchange or IBM’s Domino. The ‘mobilisation’ of these services has been relatively easy as most enterprise customers use only a handful of such server products. Nokia uses the Mail For Exchange and ActiveSync programs to connect mobile phones to the enterprise email.
2. The second group comprises about people who already have a Web mail account with the likes of Gmail and  Yahoo . From the mobility perspective, this group is trickier to satisfy as different email providers have different ways of providing their services to mobile phones and the access to the email are service-based offerings, meaning that each email service has its own email client for the mobile phone.
3. Then comes the ‘potential’ group.  Nokia’s mission is to take ‘messaging to everyone’. Out of the 6.6 billion people in the world today, only about one billion have access to email and actually take email for granted. But for the rest, a ‘killer app’ is missing because of lack of access to a PC.
   

Nokia is looking to target this huge potential group a large part of which is in India itself and is hoping that this will provide the next leap.

Related Read:

Nokia' Strategy and Future of Mobile Web

Nokia and Mobile Advertising in India