Social Networking Usage in 18-24 years old: Only 22% use twitter

The Participatory Marketing Network (PMN) released results of a new study showing that only 22 percent of Generation Y (Age group 18-24) consumers in U.S are using Twitter. When asked about social network usage, however, 99 percent of this same group reports having an active profile on at least one social networking site.The key results of the survey are:

- The most common activities in this group of twitter users are
- 85 percent follow friends
- 54 percent follow celebrities
- 29 percent follow family
- 29 percent follow companies

- Online social networks are hot
- 99 percent have a profile on a social networking site
- 89 percent have downloaded an application to their profile page
- Photos (89 percent), games (53 percent), entertainment
(51 percent), news (32 percent) and weather (29 percent) are
the most popular applications

The age group of 18-24 is always the most voracious users of net and social networking's success has been due to its vast accpetance in this age group.This shows that despite getting the love of bloggers and influencers microblogging has still some way to go before becoming mainstream.