Indian IT Firms look to social networks for marketing

Indian IT companies namely Wipro, Infosys,TCS and Mindtree are increasingly being seen using Social networks to market their companies.Traditionally focused on using business-to-business (B2B) tools, these companies are using business-to-consumer (B2C) tools like networking sites to gain attention.The target audience for IT-services companies are media, analysts, potential employees and, in some instances, clients and these mediums are the most direct means to reach them. According to Wipro

In a month, the two joint CEOs of Wipro Technologies, Girish Paranjpe and Suresh Vaswani, are expected to become active on Twitter. The IT firm agrees that leads coming from its online presence on sites such as Linkedin, Webcasts, Webinars, and others have gone up by 50 per cent.The company also boasts of 9,000 unique visitors to its secondlife page and uses its virtual presence to showcase its technology offerings to clients.

According to Infosys

India’s second-largest IT company has a sizeable presence in the online world. For instance, the company started its blog almost three years back. It ventured on slideshare — a presentation sharing site — 15 months ago, has had videos on Youtube for over a year, and started on Twitter nine months ago.

Out of all these mediums the most successful for them seems to be twitter and linkedin because of the kind of traffic these websites generates. Sales guys have always loved Linkedin and they use it for making pitches while analyst, opinion makers and journalists who want to track these companies follow these companies to get news alerts via twitter.