Consumer Generated Advertising Think Different With Apple

We all think about creating an ad for our customer but How about an Ad that is built by your customer now that is called think different and that is what Apple is doing. NYT reports how a television commercial for the new iPod Touch from Apple is based on a commercial that an 18-year-old English student — an Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 — created on his own one day last month.His spot offers a fast-paced tour of the abilities of the iPod Touch, set to a song titled “Music Is My Hot, Hot Sex” by a Brazilian band, CSS.He based the visual elements on video clips about the iPod Touch and other new products. Here is the original ad followed by the company produced version

Here is the same ad but company produced and shown on TV