Pepsi's Star studded Youngistan

The latest ad from Pepsi features long-time brand ambassador Shah Rukh Khan along with the two hot stars of the moment, Ranbir Kapoor and Deepika Padukone. The ad is an example of lot of star power just going waste. Pepsi's of late trying to reinvent itself to cater to the young India and here they throw a new term Youngistaan. Youngistaan is the expression given to individuality – the need to do one’s own thing. “As Pepsi is an irreverent, youth brand, we thought of coining a term that encapsulates its young TG and brands this generation” says Pepsi. Like its previous mycan campaign this one is high on brand power but doesn't really portrays the youth concept that strongly lets see how this market strategy plays out for the moment enjoy ad
Must Read : Pepsi's Online Strategy for Youngistan