Analyzing Comscore's India Internet Stats
Internet in India is quite complex unlike US and with major centers of usage being internet cafes and even mobile phones. Comscore's int...
https://ideasmarkit.blogspot.com/2008/06/analyzing-comscores-india-internet.html
Internet in India is quite complex unlike US and with major centers of usage being internet cafes and even mobile phones. Comscore's internet data excludes both mobile phone users and internet cafes and still comes out with user base of 29 million people. Another aspects that Comscore notices is that Indian users prefer lot of international sites as compared to Indian websites. For the comparison when Comscore charted only Indian websites there numbers really show the massive difference in scale of indian and international website. The highest Indian website is Rediff with 8 million users in April compare it with a yahoo which has 140 million users internationally for the same month and even its India website has greater reach than most indian websites. Among other Indian website surprisingly even Naukri alone seem to have more users than Indiatimes despite Indiatimes having content from Times of India which is india's largest selling paper. This also shows that one of the most important use of internet in India is looking for jobs. Interestingly both NDTV and IBNlive have managed to become top sites in india by cross leveraging their TV properties. Just another comparison even the 50th Rank website in Comscore's US data has 17 million users which is still double of Rediff. (chart via Livemint)
4 comments
No Orkut?
This comparison is only of Indian site so no yahoo,Orkut or Google
Last I know of ComScore, it excludes unorganized net cafe traffic. It excludes below 13 population (dont know exactly how does it identify age of user). ComScore data needs to be seen under this light. It is a good reflection of office-going and home internet usage. It you check the braodband users in India on ComScore, you will realize this quickly.
Afaik, there isnt really a comprehensice measuring system which tracks indian internet traffic. Alexa is out of quesiton because its toolbars are rare to find in India. Google trends might be a solution. Other qualitative/quantitative surveys done on field are good option, if done carefully and thoroughly.
yup you are correct about the stats they don't cover below 13 population and don't even cover cyber cafes infact the only utility of comscore is as a competitive intelligence tool and not as a tool to measure the exact reach
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