Research: Blog Content Influence Purchase Decisions

According to JupiterResearch latest study blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of categories, and that blogs play a key role in ushering readers to the point of an actual purchase. According to the study:

• Blogs influence purchases: 50% of blog readers say they find blogs useful for purchase information.
• Niche Blogs increase influence: For those who have found blog content useful for product decisions, 56% said blogs with a niche focus and topical expertise were key sources.
• Blogs go beyond tech: Outside of technology-related purchases, for which 31% of readers say blogs are useful, other key categories include: media and entertainment (15%); games/toys and/or sporting goods (14%); travel (12%); automotive (11%); and health (10%).

Blog readers were also surveyed about the influence of blogs as it relates to the following steps of the purchase process:

• 21% decide on a product or service,
• 19% refine choices,
• 19% get support and answers,
• 17% discover products and services,
• 14% assure,
• 13% inspire a purchase
• 7% execute a purchase.

via SEW
More Research:
Repeat Visitors more likely to Click Ads
WOM and Online Reviews most important in purchase decisions