This blog analyzes ideas,strategies,examples,case studies and trends from the fields of Marketing & Technology from India and world
Reebok had also launched an online super selector game. Ever since ESPN came out with this game many people have copied it and i must admit ...
Blink written by Malcom Gladwell writer of Tipping Point: The most striking thing about Blink is the fact about the author how when he grew ...
Some students of IIM Banglore did a study on buzz marketing . They have found that buzz was most common for Technology Products (mobiles, ...
The marketers at Mahindra Farm Equipment realized that they had to identify and get progressive farmers and opinion leaders to interact with...
Burger King's Subservient Chicken - Burger King's marketing program called Subservient Chicken did indeed generate a lot of word of ...
A very successful word-of-mouth promotion creates buzz . Buzz generates a highly intense and interactive form of word-of-mouth referral that...
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand a...
Rather than blitzing the customers with TV commercials for its new Focus subcompact, Ford Motor Co. recruited just a handful of trend setter...
An oft discussed example of buzz marketing in the recent past is that used by Vespa scooters in which an unsuspecting target may notice a gr...
Why did crime in New York drop so suddenly in the mid–90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking...
Well this one is gotta be great Kingfisher is promoting one of the posts on its blogs discussing Worldcup vs Girlfriend debate and this post...
Well with the world cup around the corner and cricket fever running high Indian viral marketeers are targeting cricket websites with various...