Kingfisher World Cup Buzz marketing

Well this one is gotta be great Kingfisher is promoting one of the posts on its blogs discussing Worldcup vs Girlfriend debate and this post as already got 80 comments thanx to advertising and again on Cricinfo. A very relevant topic though it seems that a cricket fan has gotten the evil words “cricket worldcup or me” spoken to him tough luck for the guy but that post has became the focal point for Kingfisher's Worldcup buzz marketing campaign. You can find that post here