Infosys Branding Efforts
https://ideasmarkit.blogspot.com/2007/09/infosys-branding-efforts.html
It is quite interesting to see how Indian IT companies are not only globalizing themselves but are also going about branding themselves af...
Hutch is now Vodafone
https://ideasmarkit.blogspot.com/2007/09/hutch-is-now-vodafone.html
Hutch is now Vodafone if you watch any of the star channel or tuned into twenty twenty world cup you would have seen this ad .On 11 Februar...
Indian IT Industry Globalizes itself
https://ideasmarkit.blogspot.com/2007/09/indian-it-industry-globalizes-itself.html
I had an interesting experience listening to A.T.Kearney consultants giving a talk on Globalization in IIM Lucknow. Now in yesterday's...
Infosys Wipro TCS Cognizant start outsourcing work
https://ideasmarkit.blogspot.com/2007/09/infosys-wipro-tcs-cognizant-start.html
New York Times has an article on how now Indian software companies have themsleves begun outsourcing work to other parts of the world. Now t...
iPod Touch Features and guided tour
https://ideasmarkit.blogspot.com/2007/09/ipod-touch-features-andguided-tour.html
Less than 8mm thin and having a touch screen interface like iphone the sixth generation ipod touch is a treat to watch and use. It is also a...
The rise and rise of cricinfo
https://ideasmarkit.blogspot.com/2007/09/rise-and-rise-of-cricinfo.html
Now this is little of the track of the blog but can't resist it Indians have just ousted World Champs Australia in ICC Twenty20 world cu...
Skype Looking towards India for growth
https://ideasmarkit.blogspot.com/2007/09/skype-looking-towards-india-for-growth.html
Mint has a very interesting report it seems that Skype, an eBay Inc. Internet telephony company, is facing manpower shortage stemming from a...
Viral marketing Wrangler Truly Clean Jeans Campaign
https://ideasmarkit.blogspot.com/2007/09/viral-marketing-wrangler-truly-clean.html
Arvind Mills owned Wrangler brand underwent a rebranding exercise using new age media and viral marketing concepts.Wrangler had decided to s...
Google India's Adwords push
https://ideasmarkit.blogspot.com/2007/09/google-indias-adwords-push.html
Last year in November Google launched its online sales and distribution office in DLF Cyber city in Gurgaon and now it seems that Google is...
Amazing Viral marketing Wilkinson Fight for Kisses
https://ideasmarkit.blogspot.com/2007/09/amazing-viral-marketing-wilkinson-fight.html
Wilkinson have produced an amazing advertisement Fight for Kisses backed by a game and site promoting their razor and all this using a a cut...
Apple Launches new ipod ranges in India
https://ideasmarkit.blogspot.com/2007/09/apple-launches-new-ipod-ranges-in-india.html
Techtree reports that Apple introduced its all new range of iPods with enhanced user interface and new design in the country. This new range...
Power of Google
https://ideasmarkit.blogspot.com/2007/09/power-of-google.html
Its 10 years into the biggest technological and media success stories of our time which has changed our lives through cutting edge technolog...
Marketing an idea
https://ideasmarkit.blogspot.com/2007/09/marketing-idea.html
In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out...
HCL makes Lame efforts at Branding itself
https://ideasmarkit.blogspot.com/2007/09/hcl-makes-lame-efforts-at-branding.html
I wrote about how Indian software factories (IT companies) are starting to brand themselves and I recently came across an effort by another...
India the Changing Realities
https://ideasmarkit.blogspot.com/2007/09/india-changing-realities.html
"India badal raha hain" We all agree that's It's a new India....People 's aspirations have changed and even Indian wom...