Marketing an idea

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market. It is so attractive to try to sell it to the mass which is in the center of the bell curve but they will ignore you because of the clutter but when you are a Steve Jobs selling an iphone and all the early adopters and innovators are tuning into you to listen to what you have to sell then you become successful."We need to sell to those people who care" this and all the different ideas and ideas from Seth Godin in this video