Cadbury Ulta Perk Campaign

Cadbury's has just launched a new Chocolate 'Ulta Perk'.‘Ulta Perk’ campaign's theme is ‘Wafer outside, choco-cream inside’ thus trying to portray it as something different in the market .The product is targeted towards teenagers and youth.‘Ulta Perk’ will be the second product offering from Cadbury in the chocolate-wafer segment, further augmenting the highly successful ‘Perk’ brand.The chocolate wafer market is around 35 % of the total chocolate market and has been growing at around 13% annually.

‘Ulta Perk’ will see a multi-media marketing campaign to connect with the target consumers. A 360-degree campaign will be rolled out in the first week of October. The campaign will be a mix of television commercials, outdoor, consumer contact activities, etc. Cadbury India has tied up with leading coffee chain Café Coffee Day for direct sampling of the product in top cities. Extensive product sampling will also take place in the first two months across 25 towns.
Here are the TV ads for the campaign