Online Advertising in India 2008-2009: IMRB research

IMRB has used its internet survey data to come out with an online banner advertising report and claim internet banner ad market will grow fr...

Aamir Khan Tata Sky Ad and Branding Analysis

I simply love this ad Tata Sky has launched its new tv commercial featuring Aamir Khan in a Punjabi speaking ardhanarishawar (half man half...

Google India Marketing Campaign An Analysis

Even though you might have great products you still need to market them and when you are Google you can do a lot of cross platform marketing...

Microsoft Conducts research on Facebook about Social Psychology using Collabio

Microsoft Researchers have developed Collabio, a Facebook application designed to explore metadata and the logic related to tagging. On the...

Airtel launches Iphone in India with a Online Marketing Blitz

Airtel has really embarked on a major blitz for the launch of iphone in India today they had all the major Indian portals Rediff,Yahoo, Indi...

Research: Comscore India Search Engine Statistics Google Dominates

Since I am Currently involved in web Search Space in India I can say with some authority that comscore is reporting with reasonable accuracy...

Google Research:18% of all financial products are sold online in India

According to ET Google has conducted a study implemented by the strategic market research firm Media Screen to gain deeper understanding of...

Dumbest Viral marketing Campaigns

Call it viral marketing or gureilla marketing in this modern age marketing agencies have fallen to a great depth in search of that innovativ...

Boring products that became Social Media Marketing Hits

In a very interesting article at Search engine land Brent Costuras talked about how some of the companies who didn't had anything flash...

Research: Most popular Social Bookmarking services

For the uninitiated Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the I...

Viral Marketing: Centrefresh Milan ki Khatir

Webchutney the digital marketing firm which was responsible for one of the first ever viral hit in Indian market for Make MyTrip is back in ...

What an idea sirjee: Idea and Internet marketing

Really " What an Idea " Idea has taken its latest commercials about Abhishek bachchan(using an idea mobile to simulate virtual cla...

E commerce in India: Ebay India claims to sell 1 product a minute

eBay's India country manager Ambareesh Murty told ET that they sell 1 product a minute which is a impressive number. 6 months ago eBay h...

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