Boring products that became Social Media Marketing Hits

In a very interesting article at Search engine land Brent Costuras talked about how some of the companies who didn't had anything flashy about their products ( unlike gadgets) used social media to reap huge awards. The products Brent talks about include Blenders, Taxes, Milks and Urinals and this is what he says about blenders

Blendtec, a blender company, had been putting their blenders through some extreme tests to validate the quality and durability. One employee was impressed by the tests and decided to video tape a few different tests and put them on the internet.

The result was one of the most viral campaigns to date. Later a "Will It Blend" website was created and they have been blending just about every new gadget that comes out on the market, continuing to stay fresh and with the current trends.

The videos of Blendtec blending a ipod and iphone garnered views in millions and here is one of the "will it blend" videos below. Do check out the original post for more insights