Viral Marketing: Centrefresh Milan ki Khatir

Webchutney the digital marketing firm which was responsible for one of the first ever viral hit in Indian market for Make MyTrip is back in action with a viral for centrefresh. However this intended viral is actually an advergame also and you go back into the story of vikram and betaal and try to stop betaal from asking his questions with the help of who else but centrefresh. Makes for a nice timepass and actually shows how mainstream youth targeted brands are setting out to woo the youths with combination of wacky games, viral videos and microsites all targeted through ads on popular portals rediff and yahoo. Check out the viral here