Dumbest Viral marketing Campaigns

Call it viral marketing or gureilla marketing in this modern age marketing agencies have fallen to a great depth in search of that innovative campaign that can make use of the power of word of mouth and become superhit. There are times when such campaign have succeeded but there are times when these campaigns have been seriously lame. PCworld has come out with a list of 10 lamest viral marketing campaigns ever and it is worth checking out. Here is my favorite from the list which is no.2 on the ranking

How do you promote a cartoon starring anthropomorphic versions of fast food? The creators behind the Adult Swim show Aqua Teen Hunger Force thought it would be a neat idea to attach hundreds of small billboards styled like Lite-Brite glowing toys to buildings, bridges, and underpasses in cities across the country. But when the Boston police mistook the battery-operated signs for terrorist bombs in January 2007, all hell broke loose. The city shut down highways and parts of the Charles River for several hours. The masterminds behind the signs, Peter Berdovsky and Sean Stevens, were arrested, and Turner Broadcasting System had to pay $2 million to clean up the mess. (Berdovsky and Stevens were eventually sentenced to community service.)