Ghazini Ambushes Rab Ne Bana di Jodi classic Gureilla Marketing
In a classic gureilla marketing move Aamir Khan has ambushed Yashraj films and Shahrukh khan's movie Rab Ne Bana Di jodi as reported by ...
https://ideasmarkit.blogspot.com/2008/12/ghazini-ambushes-rab-ne-bana-di-jodi.html
In a classic gureilla marketing move Aamir Khan has ambushed Yashraj films and Shahrukh khan's movie Rab Ne Bana Di jodi as reported by Mumbai Mirror
I feel for the ushers even though paper reports that it was a voluntary move nevertheless its a neat marketing move which will ensure that aamir's movie rides on the attention of Shahrukh's Rab Ne Bana Di Jodi
Bollywoodreviews:All Rab ne Bana Di Jodi reviews at one place
In a surprise move that has caught Shah Rukh and Yashraj Films off-guard, Aamir and his producers tied up with leading multiplexes (BIG Cinemas, Cinemax and PVR) across the country, where SRK-starrer Rab Ne is releasing today, to give all the ushers, ticket-sellers the distinctive buzz-cut that Aamir sports in Ghajini.People will go to watch Rab Ne...but see these Aamir's Ghajini prototypes everywhere in the theatres
I feel for the ushers even though paper reports that it was a voluntary move nevertheless its a neat marketing move which will ensure that aamir's movie rides on the attention of Shahrukh's Rab Ne Bana Di Jodi
Bollywoodreviews:All Rab ne Bana Di Jodi reviews at one place
5 comments
That is a smart market strategy.But the important thing is that amir khan dosent over do it.
Someone please explain to me how this is Ambush marketing??? Did the ushers actually prevent the audience from seeing Rab ne.... it is just a non-traditional advertising medium - which is building re-call for Ghajini. It can only be considered Ambush if they actually got people to switch between the movies - which was anyways never going to be possible because Ghajini was not even released...
So, I am sure that this is not a case of ambush marketing...
Vipul I am not saying this is ambush marketing per say but rather this is a gureilla marketing tactics to divert attention to Ghajini using the attention on rab ne bana di
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