Failure: The Secret to Success Honda Inspirational Ad

In this interesting ad Honda’s belief in the importance of never being afraid to try something new is explored with stories held together with Thomas Edison’s perseverance in developing the light bulb. In Honda's words

Failure. The mere thought can paralyze even the most heroic thinkers and keep great ideas off the drawing board. But is failing really that bad? We get an inside look at the mishaps of Honda racers, designers and engineers to learn how they draw upon failure to motivate them to succeed. From poor color choices to blown race engines, these risk-taking individuals provide an honest look at what most people fear most. Watch the film and discover the upside of failure.

Enjoy the videos of the ad

Honda has commissioned a series of short film documentaries to build on the the corporate theme, “Power of Dreams” and this ad is just a part of that.The web site, dreams.honda.com, features documentary footage of real people sharing real stories about Honda’s approach to developing solutions to everyday business challenges.The campaign targets 25-to-49-year-old adults with a youthful spirit, who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.