10 Benefits of building a strong Brand
After writing about how Indian software factories TCS,Infosys,Wipro have started branding themselves here from branding strategy insider a...
https://ideasmarkit.blogspot.com/2007/08/10-benefits-of-building-strong-brand.html
After writing about how Indian software factories TCS,Infosys,Wipro have started branding themselves here from branding strategy insider are 10 benefits of Building Strong Brands
- Increased revenues and market share
- Decreased price sensitivity
- Increased customer loyalty
- Additional leverage with vendors and retailers (for manufacturers)
- Increased profitability
- Increased stock price, shareholder value and sale value
- Increased clarity of vision
- Increased ability to mobilize an organization's people and focus its activities
- Increased ability to expand into new product and service categories
- Increased ability to attract and retain high quality employees
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