BrandTags: what is your real brand image

What is the image portrayed of your brand in the minds of customer that is the question many brand managers have tried to figure out and now they have a new tool called Brandtags which takes a tags based approach to finding out what does a user thinks about a particular brand.Brandtags creates a tag cloud for brands based on a quiz of the first thing that pops into a visitor's mind after seeing the brand logo. Just visit the site, give a few one-word thoughts and see what people all over the world think about the brand. Here for example is what people think of Motorola with the words crap and hello motto being of higher font showing more people responding in that way. It is not be the kind of site that consumers regularly return to, but it's fun to try out once. Obviously it's something that brand managers would have a real interest in checking out, especially if it takes off.