Alpenliebe's Co Branding with You Me Aur Hum

Ajay Devgan's film "You Me Aur Hum" has been huge in terms of identifying co-branding opportunities and has a string of sponsors but only one brand has been standing out amidst the crowd associated with the movie and that brand is Alpenliebe belonging to Confectionery major Perfetti Van Melle .The television commercial continues the original tagline, 'Laalach Aha Laplap' which is endorsing the fact that once you have an Alpenliebe, the desire and greed for it increases. Alpenliebe originally had Kajol as brand ambassador and now they have just extended their old ad concepts but integrated it quite well with the movie scenes and theme do take a look