Reebok World Cup viral marketing campaign

Reebok had also launched an online super selector game. Ever since ESPN came out with this game many people have copied it and i must admit it is quite interesting to play .Well this was probably supposed to be part of reebok's cricket campaign but seems to have poor response due to India's exit with total registered users being just 3432 .In fact reebok had indulged in blog marketing and had also uploaded its ad on youtube and had got gud response initially marketeers are increasingly using viral marketing in India these days pity the Indian team lost and interest waned.
Reebok's site is here
More on reebok's world cup campaign here