Viral Marketing Mentos India

Well with the world cup around the corner and cricket fever running high Indian viral marketeers are targeting cricket websites with various viral marketing tactics latest is Mentos helpline which i found on the cricinfo website quite an intriguing set of videos for various problems it can be found here
It is an award winning website with a tagline "if you have the problem we have the answer" a nice campaign delivered in an BPO kind of situation it is quite funny and had nearly lakh visitor in its target period quite effective i wud say quite a few of its video are on youtube here is one