The Mystery Behind New Hutch Ad

Well we all have seen this completely confusing ad on TV and it took me this post by WAT to realize that this is an attempt by Hutch to promote its LiveSearch Feature in association with Windows Live. Around a month back Microsoft & Hutch had gotten together to offer Live Search for mobile to its customers, giving users the first time in India access to an easy-to-use mobile search engine that returns relevant results quickly.

"Live Search for mobile will now enable Hutch subscribers to search for content like Tones, Images, Videos and Games on PlanetHutch as well as information on the worldwide web."

Will this move Boost Internet on Mobile that looks unlikely if they build such confusing ads which despite its marvellous concept fails to reach out to quite lot of people because of its complexity