Wipro the Indian IT major has turned to viral marketing to market itself and has decided to use youtube for marketing itself. Wipro has upl...
Comscore in its report tells that nearly 60.3% of the Indian internet users are using any of social networks. Ashish kashyap CEO of ibibo li...
Akshay Kumar is the brand ambassador for Thums Up and the image that the brand has always portrayed is a drink for the action oriented macho...
Apple Mac ads are fun to watch even though they might not be aired in India and so here is one more gem enjoy the video
During a slowdown, luxury is the first segment to take a hit and it is expected that luxury brands will take a dip of 10 to 15 per cent.Thi...
Aamir Khan's Ghazini is slowly becoming a casestudy in how to create a buzz around a movie and it is said that 30% or 15 crore of the 50...
This recession has badly hit all Internet players in India including google and so they are trying to built some PR about the success of onl...
Facebook one of world's largest network and the second largest in India has released some statistics about its growth and engagement it ...
Indian Small and Medium enterprises (SMEs) are growing and adding more business partners nationally and internationally. As per an Access Ma...
Emarketeer has released its set of end of year predictions for 2009 about online advertising and internet in general with some of them being...
Twitter the microblogging social site and a early adopter favourite has become very integral part of social media strategy for many US compa...
Among the long list of overoptimistic internet projections here is one more would you believe 80 million users by 2010 that seems to be late...
Compaq has created a new microsite called Letsgetgoin and is using its brand ambassador, film actor Shah Rukh Khan, to talk to its target ...
For a sector that saw a 20 per cent growth in the heady two years before the financial meltdown recession and painful advertising cuts has h...
Wall Street Journal has this wonderful article on social media marketing and makes some good points.For marketers, Web 2.0 offers a remarkab...
In a classic gureilla marketing move Aamir Khan has ambushed Yashraj films and Shahrukh khan's movie Rab Ne Bana Di jodi as reported by ...
Though the economy continues to experience instability, one thing is certain: As the population continues to grow, so does the baby care mar...
HP Labs has done a research on twitter the popular microblogging platform which has been quite successful in attracting the early adopter cr...
Microsoft PR team mailed me at midnight to break their new holistic campaign titled Windows. Life Without Walls.This is an effort to promot...
ZenithOptimedia has reduced its forecast for ad-spend growth in 2009 from 4% to 0.2% as the fallout from the financial crisis has spread thr...
Future Group has made a decision to create brands in the FMCG, consumer durables and apparel spaces. Future Group chairman Kishore Biyani ha...
Most people spend a small amount of time doing things like checking email, reading news or searching for some information on the net which m...
Tata tea has really taken cause based marketing and corporate social responsibility to another level with Jaago re campaign and is really tr...
Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away t...
Bharti has released a new ad campaign which highlights the achievements of Indians and ties it with Bharti and is really an inspirational ad...
In the latest ad for Pepsico's Kurkure Desi beats the theme is desi and so Kareena Kapoor enacts the story of cindrella in a typical de...
Microsoft's PR team mailed me to announce the launch of a new contest called Winwithsearch designed to promote live search's new fea...
Take a look at this wonderful presentation on Google's overall strategy and the reasonsfor its success given by French Consulting firm F...
With experts pointing out that rural India will comparatively remain safe from recession and marketeers should target them lets take a look ...
According to a story in Livemint due to ongoing credit crisis and recession the advertising budgets have been cut drastically and growth rat...
IBM has just released its 3rd list of " Next Five in Five " a list of innovations that have the potential to change the way peop...
Ebay India has released a new report containing some interesting insights about Indian ecommerce market. India's top five eCommerce hubs...
Update: If you are looking for your relatives Check the official list of 345 people injured or dead at Mumbai hel p Mumbai my city has bee...
Competitive Intelligence is the action of gathering, analyzing, and applying information about products, domain constituents, customers, and...
Deloitte the prestigious auditing and consulting firm and one of the more coveted firms at B schools recently launched a wierd viral ad prom...
There is no getting away bad times are upon us and the recession is a reality and so in these times check out this interesting presentation ...
Just after the synovate research on social networking in India . Comscore has released a report showing some statistics about percent reach...
In one of the rare surveys on India's internet space leading market research firm Synovate have done a study commissioned by Business To...
Google has been experimenting in a big way to increase its reach on mobile and in an effort to do that they have been experimenting with voi...
According to JupiterResearch latest study blog readers are strongly influenced by blog content when it comes to purchase decisions across ...
YouTube started displaying advertisements inside selected partner videos a year and a half ago and moved to include selected videos in AdSen...
While MTV over the years has been nominating sportstars or celebrities as youth icons for the first time it has decided to do something mean...
Google is famous for their simple and intuitive User Interface but underlying this interface is a huge amount of research done on their user...
Businessworld points out this week about Tata Tea's unique rural marketing initiative "Gaon Chalo" in U.P which drove Tata Tea...
While traveling this week I managed to get a copy of the Booker Winning White Tiger from the Airport now this is a novel which brutally expl...
Nokia will unveil for India next year an Internet-browser enabled handset priced at around Rs. 2,500 as part of a strategy to sell low-price...
Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to a study by iPerceptions ...
After a successful and humorous Tata Sky introduction campaign Aamir is back in yet another Tata Sky plus ad which also features Gul Panag....
Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily. Wh...