Buzz Marketing : Modu

In a brilliant attempt to generate pre launch Buzz mobile stealth startup Modu is circulating the teaser video below about its soon-to-launch product. This is a brilliant move to generate speculation about its product and spread the news about its product through word of mouth marketing. This is a clear case of a startup making a difference in the crowd however the strongest boost for them came because they got their video on to Techcrunch which is a place where they can get lot of tech geeks and early adopters of technology based products to take a look at their product. Modu is an Israeli company who recently changed its name from InFone Tech, and its CEO is Dov Moran who sold his previous company—M-Systems, which pioneered the concept of the USB flash drive—to SanDisk for $1.6 billion in 2006. Can you figure out what Modu does from the video below??