iStorez a new approach to Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. Mostly it means sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
One of the annoying things about e-mail marketing is that once you sign up for a few newsletters from your favorite stores, they quickly clog up your inbox , besides being spammed by other stores who get ur email id and it is no wonder more and more people simply ignore all of them. But when you are in a shopping mood and vaguely remember a sale you saw somewhere, it takes forever to locate that particular e-mail newsletter again.
This is where iStorez comes in, it is meant to be a shoppers heaven and is effort to build a social network for shopaholics and deal hunters. iStorez collects newsletters from various online retailers and presents them to you in an organized and personalized manner. From the homepage, you can select what type of shopper profile best fits your personality, and get a list of recommended retailers.
The team behind iStorez consists of some Indians such as CEO Anand Jagannathan but are based in USA. It is an interesting concept which can be a means to extend the reach of ecommerce websites beyond their own domain and turn email marketing on its head lets see if it takes off. (via Techcrunch)