Virgin Mobile Think Hatke Ad campaign

British telecom company Virgin Mobile has made a splash with its entry in India under a franchisee agreement with CDMA company Tata Teleservices.The company is crediting airtime worth 10 paise to a user’s account for every 60-second call received, a scheme which has got all other operators worried. They are also backed by some wonderfully innovative marketing and advertising campaigns. Virgin is positioned as the "first nation-wide youth focused mobile service" and the "first CDMA service where all customers will be on RUIM (SIM)-based phones the best part is the tagline of "Think Hatke".Check out these two ads from them both wonderfully different and funny
Related: Analysis of Strategy behind Virgin's Think Hatke Campaign

The key is again focus on youth and marketing to them and by the way do check out their flashy website and enjoy this second ad also