Guide to Viral Marketing by Facebook

Facebook has published a list of best practices titled "Insider's Guide to Viral Marketing" which contains helpful hints on how to make your presence on Facebook go viral. This is not a generic guide to viral marketing but is rather a guide on how to utilize Facebook for marketing purposes with tips on using Facebook ads and use of Facebook pages. Overall this doc is by itself a great example of how to do viral marketing and reminds me of Marketing Guru Seth Godin's initial strategies to establish his name over internet virally with stuff like free ebooks this doc has already spread virally on the net and will get Facebook's ads some much needed attention.
According To Facebook the key strategies for going viral on Facebook are

1. Making Business Personal by showcasing human element of the business
2. Regularly adding engaging and useful content
3. Letting fans participate in the conversation by harnessing power of news feeds
4. Adding applications which have synergies with the business
   
5. Expanding their distribution with Facebook Ads

For more read the original document embeded below (via Techcrunch)