Yahoo India Maps ad campaign

Yahoo India has launched big ad campaign to promote its features and one of the key focus areas seems to be Yahoo India maps and the ad below can be repeatedly seen on Sony which has also been backed up by radio ads. Yahoo India Maps has been developed in Yahoo's Bangalore labs and is quite decent product at least for bigger cities with features like getting directions, and showing directions in the various regional languages and to me it is a definitely better product than Google 's India maps. However problems remain such as the information about various landmarks which seems to be based on information from Wikimapia and it is lacking for cities outside top metros and there is a large scope for improvement. With Google India also launching a print campaign to boost its Google India local feature it seems that battle between Google and Yahoo in India is going to be on local feature. However even worldwide both these companies are still trying to figure out the various problems associated with local search which is of getting upto date info and figuring out best ways to monetize the maps but as long as they keep giving good products we won't be complaining btw what do you guys think is their future in maps or local business search in India till then enjoy the ad