MS Dhoni Brylcreem Ad Campaign

Indian Captain MS Dhoni is smart and stylish and represents the new aggressive face of small town India and his ever changing hairstyles makes him a good brand ambassador for Hair Gel which as part of male grooming category is one of the fastest growing categories and has lot of brands like Paras's Set Wet, Marico's Parachute and Godrej Sara Lee's Brylcreem vying for attention. I like the tagline of the ad "Style is for everyone" and the campaign's intent seems to reach out to small town India and tries to communicate that hair styling for youth is an expression of their attitude & personality.
When I first saw this ad it caught my attention because of MSD and then with great execution it brought a smile to my face at the end. However when I got down to searching for the ad on Youtube I only remembered MS Dhoni and Gel but had no remembrance of the brand which makes me wonder whether celebrity endorsers remove the attention from the brand and this debate has been the focus of a recent IMRB research also which says

More than half the respondents — 51 per cent, to be precise — do not think celebrities use the products they endorse.What is more, many believe that celebrities would endorse many things just for money, and themselves use only the high-end or imported products.
About 78 per cent of the people surveyed think quality is the most important factor in buying a product, 9 per cent are led by the price and a meager 3 per cent consider celebrity as the most important factor.

So I wonder whether celebrity advertising has helped this brand or not what do you guys have to say do drop in a comment for the moment enjoy this ad
http://www.youtube.com/watch?v=KUTmkYc2SbQ