Shahrukh Khan Jet Airways Ad campaign

In times of rising fuel prices and lower occupancy rates what do you do ? logic says you cut your costs but if you are Jet Airways than you come out with a lavish ad featuring the most expensive brand ambassador of our time Shahrukh Khan. The Shahrukh Khan TVC, which broke on September 1, is the first of three campaigns Jet has planned (the ones on economy and premier will follow), and is running across most news channels and some specialised travel channels. Produced by Red Chillies Entertainment and shot by filmmaker Shekhar Kapur, the ad marks the television debut of Jet Airways which had previously relied heavily on the print medium. While competition Kingfisher relies on showcasing complete range of Consumer experience Jet is trying to highlight its product superiority. Jet had come out with Boeing 777 last year, which has some superior features and this ad is merely an aim to highlight those features besides trying to latch on to the celebrity appeal of Shahrukh Khan enjoy the video of the ad embeded