Viral Marketing with a purpose Help Bihar

On this blog I have covered many viral campaigns but none like this one .Interactive agency Quasar Media in association with a non-governmental organisation Plan India has launched a website HelpBihar.in , which is an online viral campaign that seeks to help the flood victims of Bihar. Through the website has four questions which the user has to answer. According to Quasar, for each correct answer partnering sponsors like Godrej and Chevrolet will donate a biscuit, candle or soap to the flood victims. This is a nice CSR initiative and according to Quasar it has been successful also with as many as 1,25,000 people already playing the game. if you also feel like helping the battered people of Bihar take a part in this initiative