Viral Marketing with a bang Wario Land Shake It Ad

Wario Land: Shake It!, is a game for the Nintendo's Wii console stars Wario, the smelly, bad-mannered alter ego of Mario and seems similar to the classic mario. Its not the game but the brilliant use of youtube as a marketing platform where it shakes and breaks the traditional youtube video model that has made the promotion of this game truly viral. They have taken the basic premise of showing game visuals but have mixed it up so as to make the transition form a video to an entirely viral platform on the youtube and this has made it a tremendous success garnering nearly 2 million views so far.Words and screenshot cannot actually describe how this platform works you really have to watch it yourself here to figure it out