TCS Web2.0 survey: Urban Kids are net savy
India’s largest IT solutions provider Tata Consultancy Services has done a survey across 14,000 high-school children between the ages of 12...
https://ideasmarkit.blogspot.com/2009/08/tcs-web20-survey-urban-kids-are-net.html
India’s largest IT solutions provider Tata Consultancy Services has done a survey across 14,000 high-school children between the ages of 12-18 in 12 cities across India during 2008-09 and has come up with some very interesting facts. Here are the key highlights
- 63 per cent of urban students spend over an hour online daily
- 93 per cent are aware of social networking
- Orkut and Facebook are most popular online destinations
- 46 per cent use online sources to access news; TV, newspaper users at 25 per cent
- 62 per cent have a personal computer at home
- 1 in 4 students own laptops in metros; 2 of 3 own music players
- IT and engineering remain overwhelming popular career choices
- Media and Entertainment, Travel and Tourism are emerging careers
- USA, UK top list of international destinations for higher studies
- The survey says Kolkata leads the pack in the usage of Wikipedia (31 per cent) for information sourcing.
2 comments
These figures are very impressive.
Now it is up to the online marketeers to woo these young consumers early. As is done by Pepsi to 'catch them young'; marketing strategies targetting these kids would not only help in sustainable brand building but also will help in making them a loyal consumer base on a longer run. Nice article!!
What kind of schools were surveyed? Private, convent, KVs, state govt, etc?
Thanks and regards
Rahul Manchanda
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