Google enters In game Advertising

Gaming has been a growing trend and according to ComScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide but monetizing them had been a difficult proposition. Now Google has decided to enter this field with AdSense for Games, through which

You can display video ads, image ads, or text ads within your online games to earn revenue. You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over.

The new ads will run in Adobe Flash games that run in a browser. Google has been testing the new formats over the past few months and launches today with about two dozen games, from partners like Konami, Playfish, Zynga, Demand Media, and games network Mochi Media. The image shows Google Ad in a Playfish Game.Unlike Google's other ads this is truly intrusive advertising though Google points out that third party research confirms online gamers don't mind in-game ads as long as they're relevant and conveniently placed. At this time, eligible publishers must have a minimum of 500,000 game plays per day and have 80% of their traffic from the U.S. or the U.K Lets wait and see how this works out more on google games site

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