Ecommerce Books most purchased item on Internet

According to a global online survey conducted by leading research firm A.C Nielsen the market for online shopping has increased by 40 per cent in the last two years and over 85 per cent of the world’s online population used the Internet to make purchases.
Most Popular Items
There are some interesting insights from the survey such as the facts that most popular purchased items over internet are books (41 per cent purchased in the past three months), followed by articles like clothing/accessories/shoes (36 per cent), videos/DVDs/games and airline tickets constituted about 24 per cent.Developing countries like China, Brazil, Vietnam and Egypt were the biggest online buyers of books.
More than 70 per cent of Indian netizens and over 60 per cent Internet users in Ireland and UAE said they bought airline tickets/reservations on the Internet in the last three months, making travel the fourth most popular shopping category on the web, the survey said.
Method of Payment
Credit cards are the most common method of payment for online purchases with 60 per cent consumers using them for a recent online purchase. Of those paying with a credit card, more than half (53 per cent) used Visa.One in four online consumers chose PayPal while debit cards are most popular with UK (59 per cent) and U.S. (40 per cent) online shoppers.
Shopper Behavior
Nielsen said online shoppers tend to stick to the shopping sites they are familiar with, with 60 per cent saying they buy mostly from the same site. One-third used a search engine while one in four relied on personal recommendations.