Nautanki and Viral marketing

Well on the top of this pages you are now getting live streaming video content from Nautanki.tv.Thes guys already featured on Businessworld and other magazines and are the guys who seem to me capable of filling young India's entertainment needs they have an idea that is different from hordes of other entrepreneurs who are entering Indian market and have built a so far successful network about it and claim a 500000 viewers for their content.They had set out to launch a TV channel but realizing that they needed 300 crores for that they ended up creating an online tv network.It is still in beta and does not seem to have more than an hour of content for the day but what is interesting is there decision to go viral with a monetary incentive aka Google AdWords. Now bloggers like me are syndicating their content and showcasing it on websites and so their numbers are on the rise.However there are still some question before they make it big firstly are they capable of handling the increased traffic content from referring sites secondly do they have quality content to back it up since they face competition from rajshri and star who are also putting content online and also have superior content and lastly what about security they have already suffered a hacking attack.Btw they have rates of Rs25 per view of ads which are their main revenue stream.In comparison with Rajshri which has Alexa rank of 10,729 while Nautanki's rank is 618,338 but the new buzz shall definitely improve nautanki i hope.