Cadbury meethamoments with Amitabh new viral campaign

Cadbury has launched a new interesting viral and tv campaign featuring Amitabh Bachchan on June5th it shows this trailer

In the end Amitabh needs something ‘meetha‘ and in his haste bumps into a lamppost and he gets knocked out now what happens next that is what this website meethamoment is asking users to figure out and it takes your email and mobile no for registration and then gives you a chance to pick 3 wacky ideas consisting of a girl some tantrik or a genie and allows you to complete the story and also promises you a chance to win ipods . This is part of usual cadbury strategy even in their last miss palampur campaign they similarly built up interest in the identity of miss palampur who in the end turned out to be a cow lets see what do they have up their sleeve now it looks another interesting campaign oh and they have promised to show the final video on June 14th